Helping people save money is a fantastic way to shine a light on your business and ultimately receive more custom. A modern method for achieving this involves creating your own coupon codes. Customers can use these coupon codes in exchange for impressive discounts. But the internet is littered with savings […]
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How to Use YouTube Videos to Promote Your Store
YouTube is dominant in the world of video sharing and social media. From humble beginnings, it has arguably become the most recognized media platform on the internet. It emerged as an indispensable marketing tool, one which anyone can use to promote their online store. Utilizing YouTube for promotional purposes will […]
How To Make Your Customers Feel They’re Scoring Big Time
I know I’m not alone when it comes to being thrilled when I find a great deal. Good deals are enticing because even if you’re not looking for a deal, you can be blindsided when you stumble upon one. Suddenly that something you didn’t previously want or need is a […]
How to Turn a 50-Word Coupon Launch Email into a 1000-Word Story that Converts
This is going to be very difficult for me to write. Okay, you know that’s not true. If you’ve read any of my other posts—like my fictional case study—you know I love to weave stories. Stories are powerful. They linger. They make an impression. In some cases, they’re passed down […]
How To Use Competitions To Grow Your Store’s Email List
Email is one of the most effective communication channels for businesses, despite some circles believing it has lost its potency. This couldn’t be further from the truth since most marketers would tell you the importance of maintaining and growing an email list. Yes that’s right, the money is in the […]
How To Create An Affiliate Program For Your WooCommerce Store
WooCommerce has opened many doors for companies looking to sell products through their own website. Its accessibility and ease of use have boosted the online retail sector, where businesses are keen on driving traffic and generating as many sales as possible. But efforts to do so should be commensurate with […]
Roundup: 9 Tools to Help You Automate Your WooCommerce Store Email Marketing
As a digital marketer, you understand the importance of automating as many processes as you can. Perhaps one of the most critical is your email automation platform. With that in mind, I thought it would be a good idea to put together a thorough—but by no means exhaustive—list of some […]
A Complete Guide to WooCommerce Coupon Code Creation
Building and running an e-commerce store is easier than you might expect. This is especially true if you’re using the right tools – such as WordPress and WooCommerce. However, you’ll still need to encourage visitors to make purchases. There are a lot of ways to drive conversions, such as offering […]
How To Promote Your Online Store On Facebook For Free (2+ Alternatives To Ads That Work Crazy Well)
Do you like to take advantage of the information available to us on the internet when doing research on an upcoming purchase? I do. Even if it’s a relatively inexpensive purchase, I’ll spend time trying to find out as much as I can on a specific product. My research may […]
9 Ways Store Owners Can Capture Attention with Content
You’ve got a great store and an awesome brand. You’re doing well, but it seems as though you’ve been coasting for a while, and you realize you need to reignite your marketing. Or you have a great store and awesome brand, but you’re lost when it comes to all this […]
