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The Benefits Of Using A WooCommerce Coupon Code Plugin

Benefits Of Using A WooCommerce Coupon Code Plugin

Running an online store has its challenges, but figuring out how to attract and keep customers shouldn’t be one of them. That’s where a WooCommerce coupon code plugin comes in handy.

This nifty tool can really amp up your marketing game by offering attractive discounts to your customers.

In this article, we’ll dive into the benefits of using a WooCommerce coupon code plugin, explore the various types of deals you can create with standard coupons, and explain exactly how this plugin works. So, let’s dive deeper into it!

Using A WooCommerce Coupon Code Plugin

When you first launched your WooCommerce store, you probably focused heavily on design and development, making sure every pixel was perfect. But after a few weeks, you might have realized that your store won’t market itself.

Sound familiar?

Marketing is a huge part of running an online store, and in hindsight, the setup phase seems minor compared to the ongoing effort of attracting customers.

While I can write this from my comfortable armchair (even though I run multiple successful stores), it probably doesn’t help you much. You might be stuck at that frustrating few-week mark, searching for effective marketing tips for your store.

I’m here to help with one key strategy: using a WooCommerce coupon code plugin.

Read on to learn more…

Why Use Coupons As Part Of Your Store Marketing Strategy?

You’ve probably heard that a WooCommerce coupon code plugin is a great way to attract and motivate buyers. Well, the rumors are true—coupons are fantastic for both!

I’ve personally used coupons to grow and maintain multiple sites with five-figure monthly sales. There are so many coupon strategies out there that can help you boost your store’s growth.

Coupons are a strategy you can implement in your store repeatedly. What’s great about coupons is that they’re a familiar concept to buyers. Over the years, people have been conditioned to expect them, and using coupons triggers a dopamine release in their brains, keeping them coming back for more.

When used strategically, coupons can increase your average revenue per user (ARPU) and keep people engaged with your products and services.

And guess what? If you’re using WooCommerce, you’re in luck. With a WooCommerce coupon code plugin, you have plenty of options for creating powerful coupon codes right out of the box.

Let’s explore what you can do right now.

Types Of Deals You Can Do With Standard WooCommerce Coupon Code Plugin

There are lots of deal types you can do straight away with your new WooCommerce store, and they are:

  • Store-wide % off sales
  • % discounts off specific products
  • $ value discounts (off products or store-wide)
  • Basic free shipping offers (enter the coupon, get free shipping)

These are a good start and if you haven’t tried any of these yet, you should make it your mission this week to start testing them.

Simple offers like these are great to use in seasonal sales periods as general discounts. They serve as like a gateway for getting people to your site.

The problem with simple deals is the conversion rate on them will be lower than more targeted promotions. The other issue is with the core functionality of WooCommerce itself. Where it falls short is when you want to do more creative things like:

  • Add certain conditions to your coupons to ensure that the person redeeming it is allowed to use it (the right user role, logged in vs. guest, cart subtotal is over a certain amount)
  • Ensure that the right products are actually in the cart AND the right quantities
  • Restrict coupon usage to certain user roles
  • Set start and end dates and show messages when it’s outside of those times
  • Run more interesting deal types than just straight discounts (for example, giving away free product samples or running “Buy One, Get One” style deals, etc)

To do things like this, you’ll need a WooCommerce Coupon Code Plugin such as Advanced Coupons.

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What A WooCommerce Coupon Code Plugin Does

Here is what the coupon edit screen looks like after you have installed Advanced Coupons.

See all the new options there?

You get the following extra capabilities for your store:

  1. Cart Conditions – check the cart, the user, and even past orders for certain matching conditions before allowing the coupon to apply
  2. BOGO Deals – Buy One, Get One style deals (customers love these)
  3. Add Products – add products either for free or for a discount when they apply a coupon
  4. Scheduler – set start and end dates for coupon validity
  5. Role Restrictions – restrict a coupon to certain user roles so only the people who should have access to that coupon can apply it
  6. URL Coupons – apply a coupon by visiting a link (this is great for use in email campaigns)
  7. One Click Apply Notifications – notify users when they can redeem a coupon (meaning if they pass the Cart Conditions show a message on the cart with a button to click to apply the coupon)
  8. Automatically Apply – similar to one-click apply only instead of asking them if they want to apply it, once they satisfy the Cart Conditions, it will automatically attempt to apply the coupon
  9. Exclude Coupons – an advanced version of the “Individual Use” setting in core, lets you say which coupons are incompatible with this one so that they can’t apply more than one overlapping deal

Finally, these features (and probably more by now if you are reading this in the future) are now at your disposal and the amount of types of deals you can create has just exploded exponentially.


To conclude, the main benefits or reasons why you would want to use a WooCommerce coupon code plugin like Advanced Coupons are:

  1. Enforce rules surrounding the usage of your coupons
  2. Start being creative by doing things like adding products to the cart when a coupon is applied or using URLs to apply coupons
  3. Provide your customers with deals that they want like BOGO (Buy One, Get One), exclusive discounts to certain groups, discounts based on what they’ve purchased before, and much more

I hope you’ve been convinced that using a WooCommerce coupon code plugin will be good for your store. For more information and to see the latest list of features, please see the pricing & features page for Advanced Coupons.

author avatar
Josh Kohlbach CEO

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