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WordPress Gift Certificate Plugin: 7 Key Features To Look For

WordPress Gift Certificate Plugin: 7 Key Features To Look For

Using a WordPress gift certificate plugin can really boost your sales and grow your customer base. By giving people a convenient and personalized way to gift your products or services, you attract new customers who might not have found you otherwise.

When recipients redeem their gift certificates, they get to explore what you offer, which can lead to a lasting connection with your brand. But with so many choices available, how can you be sure you’ve found the best WordPress gift certificate plugin?

In this article, we’ll dive into 7 essential features you should look for when picking a gift certificate plugin. Then, we’ll delve into the benefits and the tools we recommend. Let’s jump right in!

Benefits Of Having A WordPress Gift Certificate Plugin

Gift certificate plugins are a must-have these days. According to CapitalOne Shopping Research, 52% of consumers buy gift cards because they’re convenient. Plus, 90% of people think physical gift cards are a great gift. As a store owner, this is a gold mine you don’t want to miss out on.

Sephora's gift card example, showing a discount of 15% off on purchases costing $50 or more; several beautify products; text saying "I Miss You," and a "Shop online" button
Sephora’s gift card example (click to zoom)

When customers use gift certificates, they tend to spend more than the certificate’s value. This gives you a great chance to encourage them to buy additional items or upgrade their purchase.

Not only does this boost your immediate sales, but it also helps build a stronger connection with your brand, leading to repeat business and long-term customer loyalty.

But there’s more! Let’s look at some of the benefits of having a gift certificate plugin:

1. Cultivating customer satisfaction and loyalty.

Gift certificate plugins are a great way to make your customers happy and keep them coming back.

The flexibility this tool can offer means they can pick exactly what they want. Thus, it can make their experience with your brand more enjoyable.

2. Optimizing cash flow and mitigating risks.

Gift certificates aren’t just good for customer satisfaction; they also help your finances.

When customers buy gift certificates, you get paid upfront. Basically, this boosts your cash flow, especially during slower sales periods. Plus, since recipients choose what they want, there’s a lower chance of returns. As a result, you can simplify your operations and cuts costs.

3. Capturing last-minute shoppers.

In today’s busy world, being able to cater to last-minute shoppers is a big plus. Digital gift certificates offer a quick and easy solution for those in a hurry, allowing them to send gifts instantly. For one thing, this makes your customers happy. For another, it opens up new sales opportunities during peak times like holidays.

A Holiday gift card example. showing three Holiday-themed gift cards; a special offer rewarding a  bonus to buyers who purchase a gift card for +; and a call-to-action button encouraging users to visit the online store
Holiday gift card example (click to zoom)

4. Encouraging repeat business and customer retention.

A successful business thrives on loyal customers who keep coming back.

Gift certificates encourage recipients to visit your store and try out your products or services. If they enjoy their experience, they’re more likely to return and become regular customers. This shows that you value their business and are committed to building a lasting relationship.

5. Boosting word-of-mouth marketing.

Word-of-mouth marketing is incredibly powerful, and gift certificates can help you tap into it.

When customers buy gift certificates for others, they’re essentially endorsing your brand to a new audience. This type of promotion is trusted because it comes from friends and family, helping you reach more potential customers.

6. Leveraging gift certificates as promotional tools.

Gift certificates can also be used creatively in your marketing campaigns.

For example, you could offer them as rewards for subscribing to your newsletter or following your social media accounts. This not only encourages engagement but also builds excitement around your brand, strengthening the emotional connection with your customers.

7. Offering flexibility and convenience.

Customers today expect seamless, flexible experiences.

WordPress gift certificate plugins provide a range of customizable options, from personalized designs that match your brand to automated email delivery and reminders. These features make it easy to manage and ensure that your customers have a smooth, professional experience.

A Beauty Body Home gift card example showing golden ribbons; the Beauty Body Home logo; and a special offer of  that can be redeemed once
Beauty Body Home gift card example (click to zoom)

By integrating these strategies, you can not only enhance customer satisfaction and loyalty but also improve your financial stability and reach new markets.

Exploring 7 Essential Gift Certificate Plugin Features: A Comprehensive Guide

As you begin the journey of choosing the ideal WordPress gift certificate plugin for your e-commerce business, it’s important to know the key features that can enhance your customer experience and boost your success.

Here are seven must-have functionalities to keep in mind:

1. The “giftable feature”

The heart of any gift certificate plugin is its “giftable” feature, allowing customers to purchase gift certificates for others. This goes beyond personal use, opening up new opportunities for increased sales and brand exposure.

Advanced Gift Cards' giftable feature
Advanced Gift Cards’ giftable feature (click to zoom)

When customers buy gift certificates for friends, family, or colleagues, it enhances their experience while introducing new people to your products or services. This not only boosts brand awareness but can also create lasting customer loyalty.

Additionally, the “giftable” feature can drive word-of-mouth marketing. Happy recipients are likely to share their positive experiences with others, increasing your brand’s visibility and credibility naturally.

2. Customizable delivery dates

Timing is crucial when it comes to gifting.

A thoughtful gift delivered at the right moment can make a big impact. A good WordPress gift certificate plugin should let customers choose a specific delivery date for their gift certificates.

Customizable delivery dates feature of Advanced Gift Cards
Customizable delivery dates feature of Advanced Gift Cards (click to zoom)

Whether it’s for a birthday, anniversary, or another special occasion, this feature allows your customers to ensure their gifts arrive exactly when intended. Offering this flexibility enhances the gifting experience. Furthermore, it shows your commitment to meeting your customers’ unique needs and preferences.

3. Gift card expiry

While gift certificates are versatile and convenient, setting clear rules is important for managing your business’s liabilities. The gift card expiry feature lets store owners set a validity period for gift certificates.

Gift card expiry feature of Advanced Gift Cards
Gift card expiry feature of Advanced Gift Cards (click to zoom)

By having expiration dates, you encourage timely redemption. Moreover, you prevent the buildup of unused gift card balances, which can affect your financial planning. This feature helps maintain a healthy cash flow and creates a sense of urgency for recipients to use their gift certificates within the given timeframe.

4. Customizable designs (the ability to upload designs)

Branding is key in the competitive e-commerce world.

A strong brand can set you apart, build customer loyalty, and make a lasting impression. To help with this, a WordPress gift certificate plugin should offer robust customization options. This allows you to match the look and feel of your gift certificates with your brand’s identity seamlessly.

5. Default design presets

While customization is important, having default presets can save time and effort. These pre-designed templates offer a selection of visually appealing and professional gift certificate designs to start with.

Using these presets, you can quickly create polished and cohesive gift certificates. They are also easily adjustable, allowing you to add your personal touch without starting from scratch.

Advanced Gift Cards pre-built designs
Advanced Gift Cards pre-built designs (click to zoom)

6. Email delivery (send to email)

Of course, all these great features won’t matter if you can’t let your customers or their friends know they have a gift card waiting for them! It’s important that your WordPress gift certificate plugin supports email delivery for gift certificates ensures that your gifts reach recipients quickly and smoothly.

Basically, automating the delivery process eliminates the need for manual handling, reducing the risk of errors and delays. Adding personalized messages to these emails can also create a warmer, more thoughtful experience, strengthening your connection with customers.

7. Automated gift card reminders

Ensuring that gift certificates are redeemed and used is just as important as the gifting experience itself. Automated reminder features in your WordPress gift certificate plugin can send timely notifications to both the giver and the recipient.

Gift card email preview
Gift card email preview (click to zoom)

These reminders can cover various scenarios, such as upcoming expiration dates or unused balances. By keeping customers informed and engaged, you increase the likelihood of redemption. Furthermore, you show your commitment to excellent customer service, building trust and loyalty in the process.

Advanced Gift Cards Plugin By Advanced Coupons

With all that in mind, we highly recommend the Advanced Gift Cards plugin. It packs all the features we’ve talked about and is definitely one of the top plugins available for selling gift cards today.

Sell advanced gift cards with ease using Advanced Gift Cards
Sell advanced gift cards with ease

For one thing, it makes setting up gift cards in your store a breeze. For another, it offers over 85 free design presets for every occasion. Whether it’s Black Friday, Christmas, New Year, Valentine’s Day, or more, you’ll find the perfect design ready to go.

85+ bonus designs for Advanced Gift Cards
85+ bonus designs for Advanced Gift Cards (click to zoom)

Additionally, this WordPress gift certificate plugin comes with a comprehensive dashboard that helps you track, manage, and organize your gift cards efficiently.

Advanced Gift Cards dashboard preview
Advanced Gift Cards dashboard preview (click to zoom)

Want to learn more? Check out these blogs:


Integrating a robust WordPress gift certificate plugin can be a game-changer for your business. As you begin the journey of choosing the perfect plugin, focus on features that streamline your operations and enhance the overall customer experience.

In this article, we shared 7 key features to look for when choosing a WordPress gift certificate plugin:

  1. The “giftable feature”
  2. Customizable delivery dates
  3. Gift card expiry
  4. Customizable designs (the ability to upload designs)
  5. Default design presets
  6. Email delivery (send to email)
  7. Automated gift card reminders

Do you have any questions about this article? Let us know in the comments!

author avatar
Belle Berber Writer, Content Manager

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