A coupon marketing strategy is your plan for using coupons to reach a specific goal, such as winning new customers, lifting average order value, or bringing shoppers back. It sets the purpose of each deal, the type of coupon you’ll run, and how you’ll measure whether it worked. The rest
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Offering Discounts To Customers: Does It Really Work?
Offering discounts to customers didn’t become a mainstream tactic amongst merchandisers until the late 60s and early 70s when store chains such as Walmart introduced the concept to the masses. The theory was that steep discounts on some items drive sales throughout the store. And boy, does it work! Walmart
