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8 Promotional Pricing Strategies For E-Commerce Stores
If every promotion you run is the same flat “10% off,” customers start waiting for the discount instead of buying at full price, and thin-margin products can end up losing you money instead of moving them. Promotional pricing strategies solve this by giving you more control over who gets the
How To Increase ARPU (Average Revenue Per User) With Coupons
Did you know that coupons can be a useful technique for raising your average revenue per user (ARPU)? You may encourage your customers to make larger purchases and raise the lifetime value of your business by giving them tailored discounts and promotions. But how do you actually leverage the power
How to Turn a 50-Word Coupon Launch Email into a 1000-Word Story that Converts
This is going to be very difficult for me to write. Okay, you know that’s not true. If you’ve read any of my other posts—like my fictional case study—you know I love to weave stories. Stories are powerful. They linger. They make an impression. In some cases, they’re passed down
Things You Need To Nail When Running Kick-Ass Coupon Deals
Everyone loves a great deal. Whether they’re rich or poor, prospective customers are more likely to engage with your business if they’re given the opportunity to save money. This is where coupon deals come in. Coupon deals are renowned for increasing sales, which is the ultimate goal of any company
How To Craft The Perfect Discount Message To Customers (So Your Next Offer Is Irresistible)
There are four principles you need to stick to when crafting the perfect discount message for an offer: These four principles outline precisely what your next offer should cover to make it irresistible to your customers. While using all four cannot guarantee your deal’s success in the market, it’s a
The Big Motivating Factor That You’re Probably Missing From Your Coupon Deals (FOMO)
The fear of missing out (FOMO) is a powerful motivator. It makes us look for the latest and greatest in technology, gadgets, and services. It drives us to buy the latest and greatest in smartphones, PCs, laptops, and tablets. And now, it’s come to WooCommerce shopping. There are various reasons
4 Tips For Correct Sales Wording To Blow Up Your Next Coupon Deal
Advertising is one of those art forms that many people have a go at, but few do it really well. If you’re a big corporate with a big budget, thats when you would pony up to hire an advertising firm that can work their magic across your campaigns. I don’t
Why You Should Run Coupon Deals to Subsets of Customers Instead of Your Whole Customer Base
Market segmentation. Target marketing. Marketing to subsets or subgroups. If all or most of those words aren’t part of your overall coupon marketing plan, we need to talk. Actually, we’re going to talk anyway, so if you’re interested in improving your bottom line with some tried and true techniques, pull
The Ultimate 3-Step Coupon Marketing Strategy (Rinse & Repeat)
A coupon marketing strategy is your plan for using coupons to reach a specific goal, such as winning new customers, lifting average order value, or bringing shoppers back. It sets the purpose of each deal, the type of coupon you’ll run, and how you’ll measure whether it worked. The rest
