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Why Points Messaging Is The Future of Customer Engagement

Why Points Messaging Is The Future of Customer Engagement

Do you want to find new ways to engage your customers and build loyalty? If so, you should consider points messaging, a powerful marketing method that has grown in favor in recent years.

Businesses can build a more personalized, gamified experience that pushes customers to take action by awarding customers with points for certain behaviors such as completing a purchase, suggesting a friend, or leaving a review.

In this article, we’ll explore why points messaging is the future of customer engagement and how you can use this strategy to build lasting relationships with your audience. So, if you’re ready to take your customer engagement to the next level, let’s dive in!

What Is Points Messaging?

Points messaging is a relatively new marketing strategy that rewards customers with points for doing specific actions like buying a product, referring friends, or writing reviews. These points can then be redeemed for rewards like discounts, freebies, store credit, gift cards, or special experiences.

Points messaging is like a game that motivates customers to participate and engage with a brand. It’s like a virtual pat on the back that makes customers feel recognized and appreciated for their efforts.

Points Messaging Sample Template
Points Messaging Sample Template (click to zoom)

The best part is that points messaging not only drives engagement but also provides valuable insights into customer behavior and preferences. This helps businesses optimize their messaging and rewards to better connect with their audience.

So in a nutshell, points messaging is an exciting way for businesses to build stronger relationships with their customers. It’s a win-win situation where customers get cool rewards for doing things they already love, and businesses get more engaged customers who are happy to keep coming back for more.

4 Reasons Why Points Messaging Can Boost Engagement

Have you ever wondered how some businesses manage to keep their customers engaged and coming back for more? The secret lies in points messaging!

By tapping into customers’ natural desire for recognition and achievement, points messaging creates a fun and personalized experience that keeps customers motivated to interact with a brand.

If you’re still undecided about whether to try this method, here are four compelling reasons to consider points messaging:

1. It offers personalization.

Customers today are all about personalized experiences.

They want to feel seen, heard, and understood by the brands they interact with. That’s where points messaging comes in. This strategy allows businesses to tailor their messaging and rewards based on each customer’s behavior and preferences.

Points Messaging Email Sample
Points Messaging Email Sample (click to zoom)

By tracking which actions customers are taking to earn points, businesses can gain insights into what motivates their audience and use that information to create a more relevant shopping experience.

For example, if a customer frequently makes purchases from a certain product category, a business can use points messaging to offer personalized discounts or rewards that align with that interest. This not only encourages the customer to continue engaging with the brand but also shows that the business is paying attention to their individual needs and preferences.

2. Gamification

Who doesn’t love a good game? That’s right – we are all competitive by nature!

That’s primarily why gamification is such a powerful tool in customer engagement. And points messaging is a prime example of gamification at its best.

By using points as a reward system, businesses can create a sense of excitement and competition that motivates customers to take action. Customers love the sense of achievement that comes with earning points, and they’re more likely to keep engaging with a brand that rewards their efforts.

Elf's Gamification Strategy
Elf’s Gamification Strategy (click to zoom)

Think about it – when you earn points for completing tasks, it feels like you’re playing a game. And when you see the rewards that you can redeem those points for, it feels like you’re winning. That feeling of accomplishment is a powerful motivator that can keep customers coming back for more.

In fact, studies have shown that gamification can increase engagement by up to 44%.

So, by incorporating points messaging into your customer engagement strategy, you’re not only giving customers a fun and rewarding experience but also boosting your chances of keeping them engaged with your brand for the long haul.

3. Points messaging is more cost-effective than traditional marketing

Let’s face it, marketing can be expensive.

Traditional marketing tactics like advertising campaigns and promotional events can quickly eat away at a business’s budget. That’s why points messaging is such a valuable tool for businesses looking to boost engagement and customer loyalty without breaking the bank.

Example: Domino's Point Messaging
Example: Domino’s Point Messaging (click to zoom)

Businesses can use points messaging to reward existing customers for simply referring friends, writing reviews, or making new purchases – all at a fraction of the expense of typical marketing approaches.

This means that as a business owner, you can transform your customers into brand champions and expand their reach without spending a dollar on advertising by offering points as a reward!

4. It helps build long-term customer relationships.

When customers feel appreciated and rewarded for their loyalty, they’re more likely to continue engaging with your brand and become long-term customers.

Points messaging makes it easy for businesses to incentivize their customers in a fun and engaging way. By offering points as a reward for taking certain actions, businesses can encourage customers to interact with their brand in a variety of ways – from making purchases to leaving reviews to referring friends.

But it’s not just about the rewards themselves. It’s about the message that those rewards send – that you value your customers and appreciate their loyalty. When customers feel valued, they’re more likely to recommend your brand to others and continue engaging with your business for years to come.

Incentivize Your Customers The Best Way Possible With Advanced Coupons
Incentivize Your Customers The Best Way Possible With Advanced Coupons

If you’re looking for a tool that can help you easily get started with points messaging, look no further than Advanced Coupons’ Loyalty Program! With this plugin’s feature, users are informed of how many points they can get for individual products as well as for their entire purchase.

Customers can also see how many points they're earning
Customers can also see how many points they’re earning (click to zoom)


Are you tired of using the same old marketing tactics that don’t seem to be getting the engagement you’re looking for? It’s time to get on board with the future of customer engagement: points messaging.

This innovative strategy allows businesses to incentivize their customers in a fun and personalized way, making it a go-to choice for forward-thinking brands. But what makes points messaging the future of customer engagement? Here are 4 reasons we discussed:

  1. It offers personalization.
  2. Gamification
  3. Points messaging is more cost-effective than traditional marketing.
  4. It helps build long-term customer relationships.

Do you have questions about points messaging? Let us know in the comments section below!

author avatar
Belle Berber Writer, Content Manager

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