A WooCommerce loyalty program plugin should do more than award points after checkout. The best setup makes it easy for customers to earn rewards, understand their balance, and redeem those rewards in a way that naturally brings them back to your store.
That matters because retention has a direct impact on profitability. According to Bain & Company, increasing customer retention rates by just 5% can boost profits by as much as 95%. But for a loyalty program to support retention, it needs to feel connected to the rest of your store experience, not hidden away as a separate points system.
In this guide, we’ll compare some of the best WooCommerce loyalty program plugins based on earning flexibility, redemption options, WooCommerce fit, promotion workflow, reporting, and overall value. We’ll also look at where each plugin is strongest so you can choose the right option for your store.
What Makes A Great WooCommerce Loyalty Program Plugin?
Before diving into individual plugins, it helps to know what separates a loyalty program that drives repeat purchases from one that collects dust. These are the four criteria I used to evaluate every plugin in this roundup.
Points earning flexibility
A good loyalty plugin should reward more than just purchases. The best options let you award points for account signups, product reviews, referrals, blog comments, and spending thresholds.
The more earning opportunities you give customers, the more engaged they stay between purchases. If a plugin only awards points at checkout, you’re missing most of the customer journey.
Redemption options
How customers spend their points matters just as much as how they earn them. Look for plugins that let customers redeem points as coupons, store credit, or direct cart discounts.
Flexible redemption gives customers a reason to return. If redemption feels clunky or limited, customers lose interest quickly.
Ecosystem integration
This is the criterion that separates good plugins from great ones. A loyalty plugin that operates in isolation, disconnected from your coupon campaigns, gift cards, and store credit, forces you to manage multiple systems that don’t talk to each other.
The strongest option should also fit into your broader promotion workflow. For example, if you already use coupons, BOGO deals, gift cards, or store credit, it helps to choose a loyalty tool that belongs to the same WooCommerce promotion ecosystem instead of forcing you to manage rewards separately from the rest of your campaigns. For a deeper look at what to measure, check out the loyalty program KPIs every ecommerce store should track.
Reporting and KPIs
You can’t improve what you can’t measure. A strong loyalty plugin should include reporting or management tools that help you monitor points activity, redemptions, and overall program performance.
Without reporting, you’re guessing whether your loyalty program is actually driving repeat purchases or just giving away discounts.
The Best WooCommerce Loyalty Program Plugins (Compared)
Here’s a quick overview of the WooCommerce loyalty program plugins we’ll compare before going plugin by plugin.
- Advanced Loyalty Program is the strongest option for stores that want loyalty points to fit into a broader coupon, gift card, and store credit strategy.
- YITH WooCommerce Points and Rewards is a well-established points system with advanced earning rules, levels, badges, and referrals.
- WooRewards by Long Watch Studio (also known as MyRewards) focuses on deep customization, gamification, badges, and leveling.
- WPLoyalty is a WooCommerce-native plugin with flexible earning actions, reward types, referrals, and tiered loyalty options.
Here’s a quick side-by-side look at how these WooCommerce loyalty program plugins compare. Pricing and features can change, so always confirm the latest details on each plugin’s official website before purchasing.
| Plugin | Best for | WooCommerce fit | Starting price |
|---|---|---|---|
| Advanced Loyalty Program | Stores that want loyalty rewards connected to coupons, store credit, gift cards, and broader promotions | WooCommerce-native; strongest fit for the Advanced Coupons ecosystem | From $99.50/year introductory pricing, or included in the All Access Bundle |
| YITH Points and Rewards | Stores already using YITH tools or wanting points, levels, badges, and referral options | WooCommerce-native; strongest if you’re already in the YITH ecosystem | Check current YITH pricing |
| WooRewards / MyRewards | Stores that want deep customization, gamification, badges, and leveling | WooCommerce-native; strong for advanced loyalty setups | 1-month free test; paid plans from €11.90/month or €99/year |
| WPLoyalty | Stores that want a modern standalone loyalty plugin with flexible earning and reward options | WooCommerce-native; strong standalone loyalty system | Free Lite version available; paid plans from $105/year |
1. Advanced Loyalty Program For WooCommerce (Best Overall)
Advanced Loyalty Program for WooCommerce is the strongest option in this roundup for stores that want loyalty rewards to fit into a broader promotion strategy. It’s built for WooCommerce store owners who already run coupons, store credit, gift cards, or other campaigns and want their loyalty program to support those efforts instead of sitting in a separate silo.
The plugin gives store owners control over several earning actions, including purchases, product reviews, referrals, comments, account registration, first orders, spend-based rules, and extra points during promotional periods. It also supports unique referral links, which makes it easier to turn referrals into part of your broader loyalty strategy.
Redemption is one of its strongest advantages. Customers can redeem points for store credit, which fits naturally into a WooCommerce promotion workflow. And if you also use Advanced Coupons Premium and Advanced Gift Cards through the broader Advanced Coupons suite, your loyalty program sits alongside the same tools you use for BOGO deals, auto-apply coupons, cart conditions, store credit, and gift card campaigns.
For management, the plugin includes an admin dashboard, system reports, manual points adjustment, and a history audit log. That gives store owners a clearer way to monitor loyalty activity without treating the program as a completely separate system.
A practical way to approach loyalty setup is to start with a points value that protects your margins, then adjust as you learn how customers respond. It also helps to keep loyalty visible across your broader promotion strategy. For example, the Layers of Learning case study shows how thoughtful coupon campaigns can build trust, encourage product discovery, and support long-term customer relationships.
The ecosystem advantage is what makes Advanced Loyalty Program for WooCommerce the strongest choice in this comparison. The loyalty plugin handles points, referrals, and store credit redemption, while the broader Advanced Coupons suite gives you room to connect that loyalty strategy with coupons, gift cards, BOGO deals, and auto-apply promotions as your store grows.
If you want a step-by-step guide to creating a loyalty rewards points program, Advanced Coupons has a full walkthrough that covers setup from scratch.
2. YITH WooCommerce Points And Rewards
YITH WooCommerce Points and Rewards is a well-established points plugin with a large user base and years of active development. It handles the core points-and-rewards workflow competently: customers earn points on purchases, signups, reviews, and birthdays, then redeem them for discounts at checkout.
YITH’s feature set is broad, but the setup can feel more complex because the plugin includes many different rules, redemption settings, and customer-facing options. For stores that want a mature standalone rewards system, that flexibility can be useful. For store owners who want a simpler promotion-connected workflow, it may feel heavier than necessary.
YITH WooCommerce Points and Rewards includes a referral system and a gamification layer with levels, public rankings, and graphic badges. These are genuinely useful for stores that want to add a competitive element to their loyalty program. The user role management is also flexible, letting you restrict the program to specific membership tiers if you’re also running YITH’s membership plugin.
That said, YITH WooCommerce Points and Rewards operates as a standalone points system. There’s no native connection to a broader coupon engine, gift card system, or store credit tool. If you’re running promotions through WooCommerce’s default coupon system (or a third-party coupon plugin), your loyalty program lives in a separate world. Customers earn points in one system and encounter your promotions in another, with no interaction between the two.
For stores that only need a standalone points system and do not need deeper coupon, gift card, or store credit integration, YITH WooCommerce Points and Rewards can be a solid choice. But for stores that want their loyalty program to connect to a broader promotional strategy, the lack of a full promotion ecosystem becomes a limitation.
3. WooRewards By Long Watch Studio
WooRewards by Long Watch Studio (now rebranded as MyRewards on WordPress.org) is a feature-dense loyalty plugin with a strong focus on gamification. It offers badges, leveling systems, leaderboards, and the ability to create multiple loyalty programs running simultaneously.
WooRewards / MyRewards has a free option, while its paid plans unlock deeper loyalty features and customization. Its strongest appeal is flexibility: stores can build more advanced points, rewards, badges, and tiered loyalty setups if they are willing to spend more time configuring the system.
The settings panel is extensive. WooRewards by Long Watch Studio advertises over 500 settings and features, which reinforces how customizable the plugin is. That depth is a genuine strength for stores that want granular control over their loyalty program. However, it can also mean a steeper learning curve than simpler loyalty plugins.
WooRewards by Long Watch Studio includes WooCommerce Subscriptions compatibility, multi-currency support, and a full API for third-party connections. It also offers an import/export tool for migrating from other loyalty plugins.
The gamification features (badges, leveling, leaderboards) are WooRewards by Long Watch Studio’s strongest differentiator. If your store’s loyalty strategy centers on gamifying the customer experience, this plugin gives you more tools for that specific use case than any other option on this list.
However, WooRewards by Long Watch Studio doesn’t connect to a broader promotion suite. Your loyalty program runs independently from your coupon campaigns, gift cards, and store credit. For stores where promotion integration matters more than gamification, that’s a significant gap.
4. WPLoyalty
WPLoyalty (by Flycart) is a newer WooCommerce-native loyalty plugin that has gained traction for its flexible earning actions and tiered reward structure. It supports points on purchases, signups, reviews, referrals, social shares, birthdays, and daily logins.
WPLoyalty’s setup is positioned around creating earning rules, rewards, referrals, and customer reward pages without needing custom code. That makes it a practical option for stores that want a modern standalone loyalty system with a clear WooCommerce focus.
WPLoyalty’s tier/level system is one of its standout features. You can create VIP tiers that unlock exclusive rewards as customers accumulate more points, which adds a progression element to the loyalty experience. The plugin also supports point expiration, which is useful for encouraging faster redemption.
However, WPLoyalty is still best understood as a standalone loyalty system. It supports useful rewards such as discounts, free shipping, free products, and coupon-based redemption, and it also offers add-ons for extending the setup. But it does not bundle loyalty together with a full WooCommerce coupon, gift card, store credit, BOGO, and auto-apply promotion suite in the same way Advanced Coupons does.
With a free Lite version available and paid plans currently starting at $105 per year, WPLoyalty is still competitively priced. It’s a reasonable choice for stores that want a modern, WooCommerce-native points system without the deeper gamification complexity of WooRewards by Long Watch Studio. But for stores that want loyalty connected to a broader promotion toolkit, Advanced Loyalty Program for WooCommerce remains the stronger long-term fit.
What About Smile.io?
Smile.io is a popular loyalty platform, but it is not a WooCommerce-native plugin. Its own pricing FAQ states that Smile is available on Shopify and BigCommerce, which means it is not the right fit for this main WooCommerce plugin comparison.
That said, it is worth mentioning briefly because some store owners may come across Smile.io while researching loyalty tools. If you run a Shopify or BigCommerce store, it may be worth evaluating. For WooCommerce stores, however, a native plugin like Advanced Loyalty Program, YITH Points and Rewards, WooRewards / MyRewards, or WPLoyalty will be a more practical fit.
How To Choose The Right Loyalty Plugin For Your Store
The right loyalty plugin depends on your store’s size, budget, and how deeply you want your loyalty program integrated with the rest of your promotional strategy.
If you’re already running WooCommerce coupons, BOGO deals, or gift cards, a loyalty plugin that fits into that broader promotion workflow can be easier to manage than one that runs in isolation. According to loyalty statistics compiled by Queue-it, consumers are more likely to buy again, spend more, and stay engaged when loyalty programs feel valuable and easy to use. That’s a helpful reminder that loyalty programs work best when customers can easily understand, redeem, and use their rewards.
For stores with straightforward needs and a tight budget, WooRewards by Long Watch Studio’s free tier or WPLoyalty’s free plan offer a solid starting point. For stores that want gamification specifically, WooRewards by Long Watch Studio has the most options.
But for any store that wants a loyalty program connected to its coupon campaigns, gift cards, and store credit strategy, Advanced Loyalty Program for WooCommerce is the most compelling choice on this list. You can read more about loyalty program best practices to get the most from your setup.
Frequently Asked Questions
What is the best free WooCommerce loyalty program plugin?
WooRewards by Long Watch Studio (MyRewards) and WPLoyalty both offer free options that can be useful for basic loyalty setups. However, free loyalty plugins are usually more limited if you want rewards to connect with a broader coupon, gift card, or store credit strategy. If integration matters to your store, Advanced Loyalty Program for WooCommerce offers stronger long-term value because it belongs to the wider Advanced Coupons promotional ecosystem.
Can I run a points and referral program with one plugin?
Yes. Advanced Loyalty Program for WooCommerce, YITH WooCommerce Points and Rewards, WooRewards by Long Watch Studio, and WPLoyalty all support points earning and referral rewards. Advanced Loyalty Program for WooCommerce also includes unique referral links and points for referring friends, making referrals part of the same WooCommerce loyalty workflow you use for points and store credit.
How do loyalty programs increase customer lifetime value?
Loyalty programs can support customer lifetime value by giving shoppers a clear reason to return, earn rewards, and redeem those rewards on future purchases. According to Bain & Company, a 5% increase in customer retention can boost profits by as much as 95%. The key is making rewards easy to understand, easy to redeem, and visible enough that customers remember to use them.
Do loyalty plugins slow down my WooCommerce store?
Any WooCommerce plugin can affect performance if it is poorly built, outdated, or configured in a way that creates unnecessary database load. Before choosing a loyalty plugin, check whether it is actively maintained, compatible with your current WooCommerce setup, and supported by reliable documentation. If performance is a major concern, test the plugin on a staging site before adding it to your live store.
How many points should I award per dollar spent?
There’s no universal answer, but a common starting ratio is 1 point per $1 spent, with 100 points equaling a $1 discount (a 1% return rate). This gives you room to increase the value over time without needing to devalue points. Avoid setting the ratio too high at launch. It’s much easier to increase point value than to reduce it, since reducing points feels like a penalty to customers who have already earned them.
Which WooCommerce Loyalty Plugin Should You Choose?
Every plugin in this roundup handles the basics of points earning and redemption. Where they differ is what happens after a customer earns those points.
YITH WooCommerce Points and Rewards, WooRewards by Long Watch Studio, and WPLoyalty are all competent points systems, and each has a genuine strength (YITH’s maturity, WooRewards’ gamification, WPLoyalty’s modern interface). Smile.io is a strong platform for Shopify stores, but simply doesn’t work with WooCommerce.
Loyalty programs can influence repeat purchases, spending behavior, and long-term customer engagement, but the strongest programs are the ones customers actually notice and use. For WooCommerce stores, that means choosing a loyalty plugin that fits naturally into the way you already run promotions, discounts, and post-purchase incentives.
Advanced Loyalty Program is the strongest choice on this list for stores that want loyalty to fit into a broader promotion ecosystem. The loyalty plugin handles points, referrals, and store credit redemption, while the wider Advanced Coupons suite gives you room to connect that loyalty strategy with coupons, gift cards, BOGO deals, and auto-apply promotions as your store grows.
Here’s what to do next:
- Evaluate the criteria that matter most for your store
- Review the full comparison table to see feature differences
- Read how Advanced Coupons helps connect loyalty with your broader promotion strategy
- Check the decision framework if you’re still weighing options
- Get answers to common loyalty program questions in the FAQ above
Ready to launch a WooCommerce loyalty program that connects to the rest of your store? See the full feature list and pricing for Advanced Loyalty Program for WooCommerce and explore how loyalty points, coupons, gift cards, and store credit can support a stronger promotion strategy. You can also follow our step-by-step guide to creating a loyalty rewards points program to get started.
