Running a buy 1 Get 1 Free advertisement has become a popular marketing strategy for businesses looking to maximize their sales. This promotional tactic offers customers the opportunity to receive an additional item for free when they purchase one item at full price.
The concept of “buy one, get one free” has proven to be highly effective in attracting customers and driving sales. By understanding the power of these advertisements, businesses can leverage this strategy to boost their revenue and grow their customer base.
In this article, we’ll explain the “Buy One, Get One Free” concept and how it can benefit your store. We’ll also give you six effective strategies to use this promotion in your WooCommerce store. Let’s dive in!
How Can Buy 1, Get 1 Free Deals Drive Sales?
Wondering how coupons drive up sales? It’s simple, the play of mind.
Buy One Get One Free (BOGO) coupons boost sales by tapping into psychology. When customers get an extra item for free, they feel a sense of reciprocity and are more inclined to buy. They feel they should give back because of the business’s generosity.
Additionally, these coupons make customers feel like they’re getting more value for their money—two items for the price of one! This perception of value can really push people to buy.
BOGO coupons also attract bargain hunters.
Come to think of it: these customers are always looking for good deals. By offering BOGO deals, you can reel them in and make sales because they see it as a great value for their money.
Benefits Of Advertising Buy 1, Get 1 Free Deals
Buy One Get One Free (BOGO) ads have become popular for businesses aiming to increase sales. Over time, they’ve shown their effectiveness in several ways.
Studies, like the one by MarketingProfs, reveal that businesses offering BOGO promotions see an average sales increase of 30%.
This significant boost can greatly improve a business’s financial performance:
Another study by Nielsen suggests that BOGO promotions can enhance customer loyalty.
When customers receive an extra item for free, they feel thankful for the brand. This positive experience often leads to repeat purchases and word-of-mouth promotion, further boosting sales and expanding the customer base. But of course, this is not all.
Here are more reasons why you should think about running campaigns for your offers:
- Inventory Management. If a business has excess stock of a certain product, a buy 1 get 1 free promotion can help clear it out quickly. This not only saves storage space but also brings in revenue that can be used for other business needs.
- Customer Attraction. Offering two items for the price of one is a tempting deal, especially for those who are hesitant to buy. Businesses can attract potential customers and turn them into regular buyers by offering such enticing promotions.
- Upselling and Cross-selling. When customers take advantage of the promotion, businesses can showcase other products or services that complement the original purchase. This can lead to higher sales and a bigger average order value.
6 Buy 1 Get 1 Free Advertisement Strategies In WooCommerce
Now that we know the benefits, it’s time to cook up a plan.
To maximize the effectiveness of your Buy 1 Get 1 Free advertisement campaigns, it is important to craft them carefully and strategically. Here are seven proven strategies to consider:
1. Limited-time offers.
It’s important to create a sense of urgency when running a Buy 1 Get 1 Free promotion.
By making the promotion available for a limited time only, you can encourage customers to act quickly and make a purchase. This approach is especially effective for products that are time-sensitive or seasonal and need to be sold promptly.
If you have Advanced Coupons, setting up limited-time BOGO offers is easy. You can create a new coupon, configure your BOGO settings, and then schedule your coupon to run for a specific period:
Once you’re on the Scheduler tab, you’ll find two options:
You have the option to choose either scheduling method, but remember that the aim is to create a sense of urgency among your customers. Whether you set a date range or specific day/time schedules, the goal remains the same: prompt customers to act quickly before the promotion ends.
2. Partnering with complementary businesses.
Collaborating with complementary businesses can be a win-win situation for both parties involved.
For example, a restaurant might join forces with a local theater. Together, they could offer a Buy 1 Get 1 Free deal on dinner and show tickets.
This not only makes customers happy by offering a complete experience but also helps both businesses reach more people. They can promote each other to their customers, creating a situation where everyone wins and sales go up.
3. Loyalty programs and repeat businesses.
Using coupons, especially the Buy 1 Get 1 Free promotion, can significantly increase the effectiveness of loyalty programs.
Did you know that customer loyalty programs can help boost your profit by 95%? With that in mind, you can use BOGO deals as a reward to encourage customer loyalty and repeat purchases:
By making this promotion exclusive to loyalty program members or customers who’ve reached a certain number of purchases, you not only reward their loyalty but also motivate them to keep choosing your business for their needs. It’s a way of saying thank you and keeping them coming back for more.
Now, if you don’t know where to start, I highly recommend getting the WooCommerce Loyalty Program:
This plugin makes it easy for you to create your loyalty program. Plus, it’s completely compatible with Advanced Coupons (the #1-rated coupon plugin in WooCommerce).
4. Influencer marketing (collaborations).
Another great strategy to further the reach of your coupons is influencer marketing.
Teaming up with influencers can amplify the reach and effectiveness of your ad campaigns. To get started, first identify influencers in your industry who have a sizable following and share your brand values. Then, offer them a Buy 1 Get 1 Free promotion to share with their audience:
This collaboration can create excitement and draw in new customers.
5. Targeted advertising and remarketing.
To make your Buy 1 Get 1 Free promotions work better, use targeted ads and reminders.
Firstly, use data and analytics to find out who is most likely to be interested in your promotion. This helps you customize your ads to fit their interests. Leverage advertisement maker tools to create eye-catching visuals and persuasive copy that will resonate with your target audience.
Secondly, use remarketing. This means showing your promotion again to people who’ve seen it before. It’s like a friendly reminder to those who might be thinking about it. This way, you increase the chances of turning potential customers into actual buyers.
6. Upselling and cross-selling.
Finally, take advantage of the Buy 1 Get 1 Free promotion by upselling or cross-selling related products:
For example, if a customer purchases a pair of shoes, offer them a free shoe care kit or a discounted pair of socks. This strategy not only increases the average transaction value but also exposes customers to additional products and increases the likelihood of repeat purchases.
Conclusion
Buy 1 Get 1 Free ads are a powerful marketing tool for boosting sales and drawing in new customers. By recognizing the potential of this promotion, making the most of its advantages, and using tried-and-tested strategies, businesses can increase sales and reach their marketing objectives.
In this article, we shared 6 proven Buy 1, Get 1 Free advertisement strategies in WooCommerce:
- Limited time offers.
- Partnering with complementary businesses.
- Loyalty programs and repeat businesses.
- Influencer marketing (collaborations).
- Targeted advertising and remarketing.
- Upselling and cross-selling.
Do you have any questions about this article? Let us know in the comments!
