Coming up with the right Christmas retail promotion ideas year after year can be hard, but it can also make a huge difference in your store’s finances. A successful holiday season can more than make up for the slow months of the year; it can set the tone for the rest of the year.
The good news is that people want to spend money during the holidays. If you can figure out the best ways to market to your audience and reach new customers, Christmas can very well be the most rewarding time of the year (and we’re not talking about getting presents from Santa).
In this article, we’ll go over five Christmas retail promotion ideas that will make your company stand out during the holidays, plus a list of Christmas sale slogans you can use on your banners, emails, and social posts. Christmas Day falls on Friday, December 25 this year, so there’s still time to plan. Let’s get into it!
5 Christmas Retail Promotion Ideas You Can Explore
The holiday season is quickly approaching, and now is the time to up your retail game with innovative and successful Christmas promotion ideas.
Let’s go over five interesting techniques for capturing the festive mood, attracting shoppers, and making this holiday a pleasurable and successful experience for your business:
1. Give discount coupons to valued customers
It’s a well-known fact that return customers tend to be any store’s biggest spenders.
If a customer already knows your business, the products you offer, and their quality, they’re much more likely to be willing to spend a little extra. New customers, in contrast, need to be wooed before they’ll fill your company stockings with cash.
The best way to let customers know just how valued they are is to offer them discounts. One great way to do this is with a loyalty program. With a loyalty program, customers can accrue points with purchases they can redeem at any time (not only during Christmas):
A loyalty program is a great start, but if you want it to feel more personalized and really appreciated, you can also send them personalized gift cards, including store discounts.
With Advanced Gift Cards, you can combine gift cards with store coupons.
The plugin enables you to choose from multiple gift card designs, and you can include notes to let customers know how appreciated they are:
For the best possible results, call customers by name and offer them discounts depending on how much money they’ve spent on your business. It won’t cost you much to offer coupons. However, it’s a surefire way to bring a smile to customers’ faces during the holidays.
To keep a VIP coupon just for your best customers, add their email addresses to the coupon’s Allowed emails field under Usage restriction. That’s a WooCommerce core setting, so only those customers can apply the code.
💡 PRO TIP: Want to thank a whole group of loyal customers at once? Bulk store credit adjustment in Advanced Coupons Premium lets you add store credit to many customers in one go, with filters, a preview step, and optional customer emails. A little Christmas credit gives them a reason to come back and shop.
2. Create holiday bundles
One of the best ways to encourage customers to spend more money on your company is to bundle products and services.
The ideal bundle costs less than purchasing each product separately, making it a better value. That is to say, it includes products that customers might want to buy together but choose not to because of cost.
What bundles you offer will depend on the products you sell. For more gift-set ideas, check out our Christmas promotion ideas.
Once you have some bundles put together, you can choose to offer discounts from the final price, free shipping, and discounts on further purchases with each bundle.
One of the most important aspects of holiday bundles is ensuring customers understand they’re dealing with limited-time offers.
Some stores choose to use countdown timers to indicate when discounts will run out. Others send marketing emails letting customers know discounts will only last throughout the holidays.
If you have enough products and services, we recommend offering multiple bundles. That way, you can track which ones customers prefer and experiment with variations on pricing or other offers to encourage sales even further.
3. Offer holiday-only products
A lot of online businesses offer holiday-only products.
This marketing idea can take more work because it can require sourcing new products or branding existing ones. However, depending on the product, it can help you boost sales drastically.
If it’s within your budget, you can create coupons to give away freebies with some purchases. Holiday-themed products might not sell that well on their own, but they can serve as a fantastic incentive for customers to make other purchases. After all, everyone loves a freebie.
4. Enable customers to buy holiday-themed gift cards
Gift cards are one of the most amazing tools for online stores and services to make money.
If your store offers gift cards, you open up an entirely new revenue channel, which is customers buying store credit for later or giving it away to their friends and family.
If there’s one season that’s perfect for encouraging users to surprise their friends and family, it’s Christmas. Even if you already offer a gift card system, you should remind visitors about it during the holidays and encourage them to stock up on cards by offering discounts:
Advanced Gift Cards lets you create as many types of gift cards as you need with the values that you want. Moreover, the plugin offers several pre-designed gift card templates, several of which are perfect for the holidays. For more ways to sell them this season, see the gift card tips in our Christmas promotion ideas guide.
5. Send holiday-themed marketing emails
Marketing emails are one of the best ways to drive repeat sales for your company.
If users sign up for an email list, they agree to let you send them marketing communications. There’s no better time during the year to take advantage of that access than during the holidays.
The best part of sending emails during the holidays is that customers are more likely to want to open them. Click-through rates tend to increase during Christmas because readers expect to see discounts and one-time deals from their favorite businesses.
Keep in mind that there’s such a thing as sending too many marketing emails, even during the holidays. We recommend that you stick to your regular email schedule and maybe add one or two messages for special offers or to celebrate right before or during Christmas.
💡 PRO TIP: Make your Christmas coupon even easier to use by turning it into a link. With URL coupons, included in the free Advanced Coupons plugin, the discount applies as soon as a customer clicks the link in your email, so they don’t have to copy and paste a code.
Christmas Sale Slogans For Your Promotions
A catchy slogan helps your Christmas promotion stand out on a banner, in a subject line, or on social media. Here are some ready-to-use lines you can borrow or adapt for your store.
Slogans for sale banners
- Jingle All The Way To Checkout
- Deck The Halls, Not Your Wallet
- Sleigh Your Holiday Shopping List
- The Most Wonderful Sale Of The Year
- Unwrap Big Savings This Christmas
- Season’s Savings Are Here
Slogans for email subject lines
- Your Christmas List Just Got Cheaper
- Santa Checked Twice: These Deals Are Nice
- A Little Gift From Us To You
- Last Call For Christmas Delivery
- Don’t Get Coal: Our Christmas Sale Ends Soon
Slogans for social media posts
- ‘Tis The Season To Save
- Merry Deals And Happy Savings
- Gifts They’ll Love, Prices You’ll Love More
- Stock Up On Stocking Stuffers
- Shop Small, Give Big This Christmas
💡 PRO TIP: Pair your slogan with a matching coupon code, so the message and the code feel like one campaign. For example, “Jingle All The Way To Checkout” goes nicely with JINGLESALES. For more code ideas, check out our list of catchy promo code names for holidays.
Frequently Asked Questions
What are some good Christmas sale slogans?
Short, festive lines work best, such as “Deck The Halls, Not Your Wallet”, “The Most Wonderful Sale Of The Year”, and “’Tis The Season To Save”. Play on a well-known carol or Christmas phrase, keep it under ten words, and match the tone to your brand.
How do I write a catchy Christmas promotion slogan?
Start with a familiar Christmas phrase or song, then twist it to mention your offer, like saving, gifting, or free shipping. Keep it short enough to read at a glance, and pair it with a matching coupon code so shoppers remember both.
What are good Christmas promotion ideas for retail stores?
Popular Christmas retail promotions include discounts for loyal customers, holiday bundles, holiday-only products, gift cards, and festive marketing emails. Choose the ones that fit your products and margins, and give each one a clear end date so shoppers know to act before Christmas.
How can I reward loyal customers at Christmas?
You can send loyal customers a personal discount code, give them bonus loyalty points, or add a little store credit to their accounts as a thank-you. Restricting a coupon to their email addresses keeps the offer exclusive to them.
Conclusion
Christmas is the time to fill your company’s stockings. Customers are primed to spend money during the holidays. If you put into action the right marketing ideas and make customers offers they can’t refuse (the good kind), they’re bound to want to spend their money with you.
If you’re unsure how to start marketing for the holidays, here’s what we recommend you do. Spoiler alert: A lot of these marketing ideas involve coupons:
- Give discount coupons to valued customers
- Create holiday bundles
- Offer holiday-only products
- Enable customers to buy holiday-themed gift cards
- Send holiday-themed marketing emails
Then, finish with a festive line from our Christmas sale slogans to make your promotion memorable.
Do you have any questions about how to tackle Christmas marketing for your company? Let’s talk about them in the comments section below!
