As a store owner, you probably know that using the right strategies can really boost your sales and revenue. One of the best ways to get started is by learning about some practical coupon upselling and cross selling examples you can use in your WooCommerce store.
When you offer relevant and enticing options, you’re not just enhancing the shopping experience—you’re also increasing the average order value.
In this article, we’ll share some proven coupon upselling and cross selling examples in WooCommerce. Plus, we’ll explore the basics and benefits of these strategies for your e-commerce business. Then, we’ll share some tools you can use. So, ready to get started? Let’s dive in!
What Is Upselling And Cross Selling?
Upselling and cross-selling are powerful strategies that can significantly boost your sales and revenue. Think of them as friendly nudges that encourage customers to add more to their shopping cart, making their experience even better and your sales numbers even higher.
So, what’s the deal with upselling and cross-selling? Let’s break it down with some coupon upselling and cross selling examples in WooCommerce.
Upselling is all about suggesting a better version of what your customer is already eyeing. Imagine a customer looking at a basic smartphone model. With upselling, you’d highlight the premium version with a better camera and more storage.
Basically, the idea is to show them the benefits of spending a bit more for a superior product.
Cross-selling, on the other hand, is about offering related products that complement their initial purchase. For instance, if someone is buying a camera, you might suggest they also get a memory card or a stylish camera bag.
It’s about enhancing their experience by making sure they have everything they need.
Using coupon upselling and cross selling examples in WooCommerce, you can offer deals like “Buy a laptop and get 20% off on a premium laptop bag” or “Upgrade to the deluxe version and save $50”.
For one thing, these strategies boost your sales. For another, they also add value for your customers, making them feel they got a great deal. When done right, upselling and cross-selling can lead to happier customers, better loyalty, and of course, higher sales. It’s a win-win that turns casual shoppers into loyal fans of your store!
Benefits Of Upselling And Cross Selling In E-Commerce
Running an online store is no easy feat with the intense competition in the e-commerce market.
But here’s the good news: implementing smart strategies can give your sales, reach, and overall business growth a significant boost.
So, how does this benefit you? Let’s find out:
- Increase average order value: Encouraging customers to add complementary or upgraded products to their cart can significantly boost the average order value, leading to higher revenue per transaction.
- Enhance customer experience: Offering relevant product recommendations can improve the overall shopping experience. After all, helping your customers discover products they might not have considered can make their shopping journey more enjoyable and efficient.
- Drive product awareness: Upselling and cross-selling expose customers to more of your product catalog, increasing brand awareness and paving the way for future sales. For instance, you could highlight a popular bundle or a seasonal offer, enhancing your customers’ shopping decisions.
- Boost customer loyalty: By providing a seamless and personalized shopping experience, customers are more likely to return to your store, fostering long-term loyalty and repeat business.
- Maximize revenue potential: With the right upselling and cross-selling strategies in place, WooCommerce store owners can unlock additional revenue streams and maximize the potential of their product catalog.
Coupon Upselling And Cross Selling Examples
Coupons have been a go-to tool in e-commerce, giving customers discounts and incentives to buy. But here’s a little secret: smart merchants are now using coupons to boost upselling too.
Curious how to do it in your WooCommerce store? Then let’s dive into some coupon upselling and cross selling examples in WooCommerce:
1. Tiered discounts
Try a coupon code that offers bigger discounts as customers add more to their cart.
For instance, you could offer a 10% discount for orders over $100 and then up the ante to 15% for orders over $200. It’s a great way to encourage your customers to load up their carts and score some extra savings. Check out some great tiered discount examples here.
It’s also important to note that tiered discounts do more than just boost sales—they create a sense of urgency and excitement. Shoppers love feeling like they’re getting a better deal as they spend more, which can lead to higher average order values.
Plus, it’s a fantastic way to move excess inventory or highlight specific products.
2. Bundle deals
How about making shopping even more fun with bundle deals? Create coupon codes that offer discounts on product bundles.
For example, you could offer a coupon for a discounted bundle that includes a higher-end product along with related accessories or complementary items. One great example is pairing skincare items as a set since they go hand-in-hand. Customers love the convenience of getting everything they need in one go, and you benefit from increased sales:
Additionally, bundle deals are fantastic for boosting sales of related products and clearing out less popular items.
Plus, they can introduce customers to new products they might not have considered otherwise. Your customers will love the convenience and savings, and you’ll love the increase in sales!
3. Subscription upgrades or add-ons
If you offer subscription-based products or services, why not use coupons to encourage customers to upgrade? You could offer a discounted rate for an annual subscription or even a free month’s service when upgrading to a premium plan.
For instance, if a customer is on a monthly plan, a coupon for 10% off an annual subscription might just nudge them to switch. Alternatively, you could offer a free month when they upgrade to a higher-tier plan. This not only increases your recurring revenue but also locks in customers for a longer period, reducing churn.
4. Limited-time offers
Create a sense of urgency with time-sensitive coupon codes for upsell opportunities.
For example, you could provide a coupon for a free upgrade or premium add-on, but only if the customer makes the purchase within a specific timeframe.
Basically, these limited-time offers tap into the fear of missing out (FOMO), encouraging customers to make quicker purchasing decisions. Whether it’s a 24-hour flash sale or a weekend-only deal, setting a clear deadline can significantly boost conversions.
5. Seasonal or event-based offers
Leverage seasonal or event-based cross-selling opportunities by offering coupons for related products.
For instance, during the holiday season, you could offer a coupon for discounted gift wrapping supplies when customers purchase certain items.
Think about back-to-school season—offer discounts on bundles of school supplies or accessories. Valentine’s Day? Discounted add-ons like gift wrapping or personalized messages can make your store the go-to place for special occasions.
Seasonal and event-based offers create a sense of relevance and timeliness, which can drive impulse purchases and enhance the shopping experience.
Tools And Plugins To Try Out The Coupon Upselling And Cross Selling Examples
While WooCommerce gives you a great starting point for your online store, there are tons of tools and plugins out there that can really boost your upselling and cross-selling game.
Let’s explore some of them:
1. Advanced Coupons
When it comes to boosting your coupon game, Advanced Coupons is a must-have. It’s the highest-rated coupon plugin for WooCommerce, and for good reason!
This powerful tool takes your basic WooCommerce features to the next level, offering a range of exciting coupon options like:
- BOGO deals: Buy one, get one deals that customers love.
- Shipping discounts: Encourage larger purchases with free or discounted shipping.
- Store credit and cashback: Reward loyal customers and keep them coming back.
- Scheduled coupons: Plan your promotions in advance.
- Auto-applied deals: Make shopping easier with automatically applied discounts.
And that’s just the beginning!
Advanced Coupons also includes a comprehensive dashboard, allowing you to track your customers’ coupon usage with ease.
This insight can greatly improve your marketing strategy, helping you understand what works best and where you can make adjustments.
2. WooCommerce Loyalty Program plugin
Are you all about tiered rewards and exclusive offers? Then WooCommerce Loyalty Program plugin is a fantastic choice. After all, it’s top-notch for setting up your very own loyalty program, and it’s just as impressive as Advanced Coupons Premium.
Here’s what you’ll love about it:
- Easy 5-Minute Setup: Get your loyalty program up and running in no time.
- Multiple Earning Options: Offer points for purchases, reviews, social shares, and more.
- Customers Can Self-Redeem: Let your customers use their points whenever they want.
- Loyalty Points Messaging: Keep customers informed about their points and rewards.
- Comprehensive Loyalty Program Dashboard: Manage and track your program with ease.
Want to dive deeper? Then check out the full feature list for the WooCommerce Loyalty Program and see how it can transform your customer engagement strategy.
3. FunnelKit
So, your coupons and loyalty program are all set. Now, it’s time to optimize your marketing with funnels and automation… and FunnelKit is the tool you need to make this happen.
FunnelKit is the highest-rated WordPress funnel builder, and here’s why it’s a game-changer:
- Frictionless Checkouts: Smooth and easy checkout processes that keep customers happy.
- 1-Click Upsells: Boost your average order value effortlessly with instant upsells.
- Relevant Order Bumps: Offer additional products at checkout that complement what’s in the cart.
- Opt-In Pages: Attract and capture leads effectively.
- A/B Testing: Test different strategies to see what works best.
And the best part? It integrates seamlessly with Advanced Coupons, making your marketing efforts even more powerful and cohesive!
By combining these tools, you’ll create a shopping experience that not only attracts new customers but also keeps them coming back for more.
Conclusion
When you offer relevant and enticing options, you’re not just enhancing the shopping experience—you’re also boosting your average order value. It’s a win-win for both you and your customers!
In this article, we’ve shared five proven coupon upselling and cross selling examples in WooCommerce:
- Tiered Discounts
- Bundle Deals
- Subscription Upgrades or Add-Ons
- Limited-Time Offers
- Seasonal or Event-Based Offers
Then, we also walked you through three of the best plugins to help you try these coupon upselling and cross selling examples we provided:
Do you have any questions about these coupon upselling and cross selling examples? Let us know in the comments below!
