Learning how to do BOGO sales well can make a store stand out, giving customers strong reasons to pick one business over another. With WooCommerce plugins, you can easily create BOGO deals for different products, styles, and categories, offering exciting discounts or even free items.
In this article, we’ll discuss 7 proven strategies to boost BOGO sales in WooCommerce. We’ll also walk you through important steps to make sure customers have a smooth and enjoyable shopping experience. So, let’s dive deeper into it!
7 BOGO Sales Strategies For WooCommerce Stores
WooCommerce store owners can boost their BOGO (Buy One, Get One) sales by using different strategies that match various products.
Here are seven BOGO strategies designed to meet different customer needs and shopping habits while helping businesses grow:
1. Cross-category BOGOs
Encourage customers to explore more of your inventory by offering BOGO deals that include products from different categories. This approach not only exposes customers to a wider range of items but also introduces them to products they might not have thought about before, leading to larger purchases.
For example, suppose you sell popular wristwatches.
In this case, you can combine watches with complimentary accessories from another category, such as rings or bracelets. This adds extra value for customers and encourages them to check out different products available in your store.
2. Tiered BOGO deals
Using multi-tiered BOGO offers can encourage customers to spend more and increase the average value of their orders. Basically, this strategy rewards shoppers for buying multiple items by giving them bigger discounts or extra free products.
For example, you could offer customers who buy one item a 25% discount on a second item.
But if they buy two items, they could get a third one at 50% off. This tiered approach makes the deal better as customers spend more, which helps increase the average order value.
3. Mix-and-match BOGOs
Another strategy to consider is offering BOGO sales where customers can choose their free or discounted item from a set range.
Allowing customers to mix and match products lets them customize their deals according to their preferences, which enhances satisfaction and perceived value.
For instance, if you sell clothing, you could provide a BOGO deal where customers can pick a free accessory or a discounted item from a selection. This flexibility empowers customers to personalize their purchases and boosts their interaction with your store.
4. Flash BOGO sales for seasonal or themed products
You can also take advantage of seasonal excitement launching flash BOGO sales that last for a short time only. Here are some of the or themed holidays to consider:
- Halloween
- Valentine’s Day
- Christmas
- Black Friday
This strategy creates a sense of urgency and exclusivity, motivating customers to buy before the promotion ends.
To illustrate, say you want to host a Spring sale. In this case, you can consider offering a BOGO sale on specific gift items. This encourages customers to purchase one gift and receive another one for themselves or someone else.
Ultimately, aligning your promotions with seasonal trends allows you to tap into the festive atmosphere, increasing excitement and boosting your sales.
5. Personalized BOGO offers
Leverage customer data to tailor BOGO sales to individual shopper habits.
By crafting personalized offers, such as a BOGO deal on a customer’s frequently bought products, you can significantly lift customer loyalty and encourage repeat purchases.
For example, if you have a customer who consistently buys skincare products, you can offer them a BOGO deal on their favorite brand or category.
This personalized approach shows that you understand their preferences and value their loyalty, ultimately strengthening the customer-brand relationship.
6. BOGO Bundles
Combine products in a BOGO format to sell out inventory and draw attention to slower-selling items. This tactic enables you to feature popular products while also promoting those that might need a boost.
For example, you could pair a popular electronic gadget with a less popular accessory at a discounted rate. This not only encourages customers to buy the bundle but also boosts the visibility and appeal of the accessory, potentially driving future sales.
7. BOGO as a loyalty program incentive
Introduce BOGO promotions as part of your loyalty program, presenting these deals as special rewards for your most loyal customers.
This approach not only boosts sales but also strengthens efforts to retain customers.
For example, you could establish a tiered loyalty program where customers accumulate points with each purchase. Upon reaching a specific tier, they gain access to exclusive BOGO offers as a token of appreciation for their loyalty.
This not only motivates customers to keep patronizing your business but also demonstrates that you value and recognize their commitment.
Ensuring A Seamless Shopping Experience
While these strategies can greatly enhance your BOGO sales, it’s essential to guarantee a smooth and delightful shopping journey for your customers.
Here are some important steps to keep in mind:
- Clear Communication: Clearly communicate the terms and conditions of your BOGO promotions, including any restrictions or limitations, to avoid confusion or disappointment.
- Simplified Checkout Process: Streamline your checkout process to make it quick and easy for customers to redeem their BOGO offers without any hassle.
- Responsive Customer Support: Provide prompt and helpful customer support to address any queries or issues related to BOGO promotions, ensuring a positive customer experience.
- Track and Analyze Results: Regularly monitor and analyze the performance of your BOGO campaigns to identify areas of improvement and optimize your strategies for better results.
Lastly, and most importantly, it’s essential to have a third-party plugin that helps you easily create and manage BOGO coupons. We highly recommend using Advanced Coupons for this purpose.
Advanced Coupons extends your basic coupon features in WooCommerce.
For more information, check out our step-by-step guides here on how to create different kinds of BOGO coupons using this powerful plugin:
- Create A Buy One Get One Free Coupon (Full Guide)
- Create Buy 2 Get 1 Free Discount Percentage (5 Steps)
- Make A WooCommerce BOGO Coupon
- Create A Buy One Get One Half Off Deal (WooCommerce)
Conclusion
BOGO sales are not just about offering discounts. They are about creating a seamless and satisfying shopping experience for your customers.
By implementing these seven strategies, you can effectively skyrocket your BOGO sales in WooCommerce using the Advanced Coupons plugin:
- Cross-category BOGOs
- Tiered BOGO deals
- Mix-and-match BOGOs
- Flash BOGO sales for seasonal or themed products
- Personalized BOGO offers
- BOGO Bundles
- BOGO as a loyalty program incentive
Do you have any questions about running BOGO sales? Let us know in the comments!
